Webinar on Demand: Redefining Market Intelligence: How AI is Changing the Game

In a world where AI is transforming industries at lightning speed, market intelligence is evolving faster than ever. What used to take weeks of analysis can now be generated in minutes, but this also raises new questions: How do we integrate AI into our decision-making without losing human insight? How do we adapt our skills, culture, and business models to thrive in an AI-driven world?

During this 45-minute session, Adler Carvalho, EMIS Product Manager for Market Intelligence with 15 years of corporate experience, and Damian Karykowski, GenAI Manager in the Data Science & AI Team at KPMG Poland, explored how AI is reshaping business and market intelligence, from strategic planning to the future of decision-making. Additionally, our EMIS Account Manager Sebastian Black delivered a brief live demo of AskEMIS, showcasing how we can leverage GenAI to help research and market intelligence professionals make faster, smarter decisions

Watch on Demand

Webinar Content

In this fireside chat, we’ll explore how AI is transforming market intelligence, from strategy and skills to trust, ethics, and the future of decision-making.

• Business Transformation & Strategy

We will explore how AI is reshaping business models, enabling predictive intelligence, and turning data into a strategic advantage. 

• People, Culture & Skills

We will discuss the cultural shift, emerging skills, and effective human–AI collaboration needed for AI-driven market intelligence. 

• Trust, Risk & Ethics

We will examinate how organisations can manage ethical, regulatory, and data risks while maintaining trust in AI-driven decisions. 

• The Future of Market Intelligence

Looking ahead at how AI will transform management, decision-making, and the strategic use of proprietary and licensed data.