{"id":2668,"date":"2025-06-17T18:50:34","date_gmt":"2025-06-17T17:50:34","guid":{"rendered":"https:\/\/isi.designhouse.co.uk\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/"},"modified":"2025-06-17T18:50:34","modified_gmt":"2025-06-17T17:50:34","slug":"o-que-o-mercado-esta-lendo-e-voce-nao","status":"publish","type":"post","link":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/","title":{"rendered":"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Nosso novo eBook &#8220;? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o?&#8221; traz um panorama dos relat\u00f3rios mais acessados da EMIS Brasil em janeiro e fevereiro. Uma leitura essencial para quem trabalha com Intelig\u00eancia de Mercado e busca entender os movimentos estrat\u00e9gicos que est\u00e3o moldando a economia e os setores-chave do pa\u00eds.<\/p>\n","protected":false},"author":7,"featured_media":2669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cpa_authors":[],"cpa_override_default":false,"footnotes":""},"categories":[1],"tags":[],"product":[15],"region":[],"class_list":["post-2668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","product-emis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o? - ISI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o? - ISI\" \/>\n<meta property=\"og:description\" content=\"Nosso novo eBook &quot;? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o?&quot; traz um panorama dos relat\u00f3rios mais acessados da EMIS Brasil em janeiro e fevereiro. Uma leitura essencial para quem trabalha com Intelig\u00eancia de Mercado e busca entender os movimentos estrat\u00e9gicos que est\u00e3o moldando a economia e os setores-chave do pa\u00eds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/\" \/>\n<meta property=\"og:site_name\" content=\"ISI\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T17:50:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"EMIS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/\"},\"author\":{\"name\":\"EMIS\",\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/#\/schema\/person\/d2ceda7cab66a2a06de9b1d71e73dc77\"},\"headline\":\"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o?\",\"datePublished\":\"2025-06-17T17:50:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/\"},\"wordCount\":10,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/isi.designhouse.co.uk\/wp-content\/uploads\/OVERVIEW20REGIONAL20v1201_0.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/\",\"url\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/\",\"name\":\"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o? - ISI\",\"isPartOf\":{\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/isi.designhouse.co.uk\/wp-content\/uploads\/OVERVIEW20REGIONAL20v1201_0.png\",\"datePublished\":\"2025-06-17T17:50:34+00:00\",\"author\":{\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/#\/schema\/person\/d2ceda7cab66a2a06de9b1d71e73dc77\"},\"breadcrumb\":{\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#primaryimage\",\"url\":\"https:\/\/isi.designhouse.co.uk\/wp-content\/uploads\/OVERVIEW20REGIONAL20v1201_0.png\",\"contentUrl\":\"https:\/\/isi.designhouse.co.uk\/wp-content\/uploads\/OVERVIEW20REGIONAL20v1201_0.png\",\"width\":1024,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/#website\",\"url\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/\",\"name\":\"ISI\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/#\/schema\/person\/d2ceda7cab66a2a06de9b1d71e73dc77\",\"name\":\"EMIS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f9315b939b34ec0bc3335487656288c3900eb80ab032195c6c56f36797dd6ebd?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f9315b939b34ec0bc3335487656288c3900eb80ab032195c6c56f36797dd6ebd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f9315b939b34ec0bc3335487656288c3900eb80ab032195c6c56f36797dd6ebd?s=96&d=mm&r=g\",\"caption\":\"EMIS\"},\"sameAs\":[\"https:\/\/isimarkets.com\"],\"url\":\"https:\/\/isi.designhouse.co.uk\/pt-br\/author\/emis_user\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o? - ISI","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o? - ISI","og_description":"Nosso novo eBook \"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o?\" traz um panorama dos relat\u00f3rios mais acessados da EMIS Brasil em janeiro e fevereiro. Uma leitura essencial para quem trabalha com Intelig\u00eancia de Mercado e busca entender os movimentos estrat\u00e9gicos que est\u00e3o moldando a economia e os setores-chave do pa\u00eds.","og_url":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/","og_site_name":"ISI","article_published_time":"2025-06-17T17:50:34+00:00","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"EMIS"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#article","isPartOf":{"@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/"},"author":{"name":"EMIS","@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/#\/schema\/person\/d2ceda7cab66a2a06de9b1d71e73dc77"},"headline":"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o?","datePublished":"2025-06-17T17:50:34+00:00","mainEntityOfPage":{"@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/"},"wordCount":10,"commentCount":0,"image":{"@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#primaryimage"},"thumbnailUrl":"https:\/\/isi.designhouse.co.uk\/wp-content\/uploads\/OVERVIEW20REGIONAL20v1201_0.png","articleSection":["Insights"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/","url":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/","name":"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o? - ISI","isPartOf":{"@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#primaryimage"},"image":{"@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#primaryimage"},"thumbnailUrl":"https:\/\/isi.designhouse.co.uk\/wp-content\/uploads\/OVERVIEW20REGIONAL20v1201_0.png","datePublished":"2025-06-17T17:50:34+00:00","author":{"@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/#\/schema\/person\/d2ceda7cab66a2a06de9b1d71e73dc77"},"breadcrumb":{"@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#primaryimage","url":"https:\/\/isi.designhouse.co.uk\/wp-content\/uploads\/OVERVIEW20REGIONAL20v1201_0.png","contentUrl":"https:\/\/isi.designhouse.co.uk\/wp-content\/uploads\/OVERVIEW20REGIONAL20v1201_0.png","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/insights\/o-que-o-mercado-esta-lendo-e-voce-nao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/isi.designhouse.co.uk\/pt-br\/"},{"@type":"ListItem","position":2,"name":"? O Que o Mercado Est\u00e1 Lendo \u2013 e voc\u00ea n\u00e3o?"}]},{"@type":"WebSite","@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/#website","url":"https:\/\/isi.designhouse.co.uk\/pt-br\/","name":"ISI","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isi.designhouse.co.uk\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/isi.designhouse.co.uk\/pt-br\/#\/schema\/person\/d2ceda7cab66a2a06de9b1d71e73dc77","name":"EMIS","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/f9315b939b34ec0bc3335487656288c3900eb80ab032195c6c56f36797dd6ebd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9315b939b34ec0bc3335487656288c3900eb80ab032195c6c56f36797dd6ebd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f9315b939b34ec0bc3335487656288c3900eb80ab032195c6c56f36797dd6ebd?s=96&d=mm&r=g","caption":"EMIS"},"sameAs":["https:\/\/isimarkets.com"],"url":"https:\/\/isi.designhouse.co.uk\/pt-br\/author\/emis_user\/"}]}},"_links":{"self":[{"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/posts\/2668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/comments?post=2668"}],"version-history":[{"count":0,"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/posts\/2668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/media\/2669"}],"wp:attachment":[{"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/media?parent=2668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/categories?post=2668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/tags?post=2668"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/product?post=2668"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/isi.designhouse.co.uk\/pt-br\/wp-json\/wp\/v2\/region?post=2668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}